Full Fat

Full Fat is a London creative communications and PR agency for brands that want to be part of culture, focused on food and drink, lifestyle, festivals and events, and attractions. Female founded and led, it describes its mission as creating movements that connect deeply, add value to communities and deliver lasting impact. It is part of Gold Top Media Ltd and is a certified B Corp.

The agency works from cultural insight rather than trend-chasing, aiming to find open territory where a brand can belong. Its process runs Listen, Resonate, Grow. It has also built proprietary tools: the Cultural Resonance Index, a framework for measuring how deeply a campaign connects with its audience, and a free 30-minute Cultural Resonance Diagnostic offered in limited numbers. The site cites its own claim that brands which resonate in culture grow three times faster than those that do not.

• Cultural Strategy: locating where a brand belongs in culture and building a growth roadmap
• Earned Media: PR built around the right moments, people and places
• Social Content & Community: content designed to build communities around brands
• Creator & Influence: creator ecosystems focused on conversion
• Experiential and partnerships: campaigns that extend beyond digital channels

Case studies on the site include the launch of 1664 Blanc as a super premium lifestyle brand, World Lobster Day for Burger & Lobster, a summer sales campaign for San Miguel, a world tour campaign for Miller Mix, Birrificio Angelo Poretti at Lake Como, Puttshack with the Trans+ community, Candy Kittens, Wide Awake festival, Blue Tit, Atopia, the London launch of John Reed fitness, and a rooftop campaign on Oxford Street for John Lewis & Partners. Testimonials come from William Grant & Sons, Carlsberg Britvic, Puttshack and John Reed Fitness.

Full Fat reports B Corp certification, publishes an impact report, an ethical marketing policy and an anti-slavery policy, and displays logos for several industry awards on its website.