Figmenta

Figmenta is an independent boutique digital agency rooted in Italy and powered from the UK, working with brands in beauty, fashion and lifestyle. It organises its work into four divisions covering brand and web design, social and brand communication, visual content production, and paid media, with a team of about 40 people working across remote locations.

The agency splits its offer into Studio, Live, Productions and Media. Studio designs brands and digital properties, Live keeps brand communication active across channels, Productions creates photo and video content, and Media amplifies a brand's reach through paid advertising. Figmenta says it stays technology-agnostic, choosing solutions that range from no-code development to AI in production, and positions its packages as more cost-efficient than those of larger agencies. Its stated values include teamwork across remote locations, learning from mistakes, punctuality and the willingness to say no.

• Studio: mobile app development, web design, brand identity and e-commerce development
• Live: social media management, community management, digital PR, email marketing and influencer marketing
• Productions: lifestyle photography, still-life photography, video production and e-commerce photography
• Media: lead generation plus Meta, TikTok and Google advertising

Named client work includes Davines, where Figmenta built a consistent social presence across Italy, the UK, Spain and France around a sustainability story; The Corner, where it built a social media presence from zero including brand voice, channel strategy and community growth; and MA True Cannabis, for which it created an online identity, conversion-focused content and a 3D website. The agency lists skincare, fashion, luxury beverage, cosmetics, haircare and pharma among the industries it serves.

According to its website, the company describes nearly two decades of history. It is led by Giovanni Battista Pozza as Global General Director and Federico Hertel Gherardi as Global Managing Director, and the team spans design, marketing, development, client direction, content creation and social media strategy.