eMarketing Stars

eMarketing Stars is a lead generation and digital marketing agency that builds demand through events for tech businesses and SMEs. Founded in 2018, it plans and promotes online and offline events, runs social media and campaign work, and ties every activity to sales goals. Its clients come from education, consultancy, training, manufacturing, tech, and recruitment, across Europe, the Americas, and Africa.

The agency starts from the client's overall business strategy and the role marketing plays in it. From there it analyses data, allocates the marketing budget, and designs event concepts aimed at awareness, lead generation, conversion, or customer loyalty. It then handles implementation, coordinating with the client's internal teams to gather the resources an event or campaign needs. Its core idea is demand generation through events: hosting its own events, attending external ones to meet prospects, and nurturing the contacts that result.

• Event strategy: plans for hosting events and attending external events to build relationships with leads
• Demand generation: sales-ready lead generation and nurturing systems that raise conversion rates
• Marketing strategy: a plan derived from the client's business strategy and industry, followed by implementation
• Marketing execution: landing pages, emails, ads, and social media posts
• Workshops: customer persona workshops and inbound marketing strategy within higher-tier packages
• Content: monthly emails, lead magnets, and articles delivered as recurring assets

Published case studies cover a B2B leadership-course provider whose leads rose 25% during the pandemic, an educational consultancy that reached more than 40,000 leads in one academic year, and a repeat B2B tech event that delivered 115% of its target on-site attendees after missing targets in earlier years. Another case describes 80 new contracts from previously unengaged B2C education leads, converting six times better than regular campaigns. Named clients featured on the site include Akademix, AVE Romania, NRGI AI, and BISM; the agency reports that NRGI AI saw 4x visitors, 7.7x LinkedIn followers, and 5x weekly leads.

According to its website, the agency has generated more than 10,000 leads. Services are sold as monthly packages: Events management starts at 1,800 euros per month, and Events+ monthly activities starts at 3,500 euros per month with a six-month minimum. The core team includes founder and campaign director Raluca Apostol, an account executive and content marketer, a designer, and a PPC strategist, supported by freelancers in programming, video, and technology.