Eat It Up Media

Eat It Up Media (EIUM) is a Canadian marketing agency organized into two divisions, Experiential and Out-of-Home, with offices in Montreal, Toronto and Vancouver. Under the tagline "We Do More," it combines strategic thinking, creative execution and real-world experiences for consumer brands, and its site is available in English and French.

The Experiential division runs branded activations, either as a fully managed campaign by the agency or as access-only space for a brand's own activation. It covers guerrilla-style and permitted activations. The Out-of-Home division builds custom installations and sells placements across networks, and EIUM presents itself as the exclusive advertising and sponsorship partner for the properties it manages, giving brands access to both out-of-home assets and experiential spaces. Options range from self-service space access to turnkey campaigns, with custom rates on request. A sister brand, Mederi Media, is linked from the site.

• Branded vehicles: trucks and buses such as the Dove Hot Seats Truck and the Music Bus
• Lounges and takeovers: the Container Lounge and Archeo Patio Takeover
• Immersive experiences: including Stranger Things S5, The Mintverse and a Pura Vida chocolate tasting
• Drone shows and mobile showcases: cabins, canteens and pop-up formats
• Custom out-of-home builds: the Intact Insurance LED Cube, mural advertising and night projection mapping
• Everyday media: coffee sleeve and pizza box advertising, chalk art and seasonal installations
• Networks: a restaurant network, retail partnerships and other out-of-home networks

Selected work on the site includes Grill Jam 2.0 for SharkNinja, a holiday truck for Jo Malone London, the Distillery Winter Village for DIOR, the LED Cube for Intact Insurance, an F1 Oasis for Visit Costa Rica, and the Stranger Things season 5 immersive experience for Netflix. Chalk art for the Royal Ontario Museum's Great Whales exhibition is also cited as part of its out-of-home portfolio.