DSM

The DSM Group is a digital marketing and advertising agency in Franklin Lakes, New Jersey. It builds integrated marketing plans that tie channels, campaigns and budgets together, covering strategy, creative, media and analytics for growth-focused organizations.

According to its website, the agency began in 2007 as a garage brand and positions itself as a full-service firm that believes every marketing initiative should work together. Its team of about fifteen listed staff spans leadership, creative, account services, marketing and events, led by president Darren Magarro. The site says the agency doubled in size over the past year. Reporting runs on weekly, monthly or quarterly cadences using tools such as GA4, Google Search Console, Looker Studio and SEMrush, and websites are built in WordPress.

• Marketing strategy: persona and audience research, messaging, customer journey mapping, KPI development and competitive research
• Digital marketing: paid search, paid social on TikTok, LinkedIn, Meta and Reddit, SEO and AI search optimization, email and SMS
• Creative services: brand strategy and positioning, logo and visual identity, campaign creative, video and motion, print collateral
• Website design and development: UX/UI, landing pages, conversion optimization, maintenance and support
• Traditional and media buying: out-of-home, TV, radio, direct mail, connected TV, streaming audio, YouTube, trade shows and sponsorships
• Analytics: CRM management, attribution reporting and custom dashboards

Case studies on the site feature Kore Insurance, Prodigy Benefit Management, Liquivida, Camp Six, RockLove, NJBIA, OmniActive, Corporate Essentials, Inside Rx, LG Wearables, Goodyear and MAINGEAR. The agency reports results such as threefold revenue growth for Prodigy and 392% more sales from Meta for RockLove (self-reported).

DSM displays 2026 Clutch badges for top New Jersey companies in advertising, marketing strategy and graphic design.