DEFY Brands

DEFY Brands is a women-led branding consultancy based in London that works with purpose-driven businesses. According to the MSDUK network, it operates at the intersection of AI, creativity and sustainability, with a focus on the food and beverage sector.

Its approach combines data, brand strategy and regenerative thinking to help companies build stronger relationships with conscious consumers, and to translate purpose into measurable business value.

• Brand strategy and brand storytelling
• ESG narrative development and ESG positioning
• Event branding
• Branding, graphic design, logo and packaging design
• Rebranding for sustainable consumer brands

Named work includes an ESG narrative for Arolite (since early 2024), brand storytelling for the German digital transformation company BOSENET, and work for the City of London Corporation. A Manifest listing also describes a rebrand for Alpaca Coffee, a sustainable coffee company.

Enterprise Nation describes it as an impact branding and communications agency founded by Suni Sekhon in 2021, and a women-owned B Corp and social enterprise, with clients across the Americas, Asia, Europe and the Middle East.