CTRS – Market Intelligence

CTRS Market Intelligence, the operating name of CTRS Solutions Ltd, provides market intelligence, competitive intelligence and strategic research to businesses, government bodies and nonprofits across North America. The firm reports operating since 2003 and says it has supported more than 1,000 projects, from growing SMEs to major brands.

Its method blends HUMINT, investigative research that contacts knowledgeable sources by phone and validates findings on the ground, with OSINT and analytics that collect and quantify market signals at scale. The firm takes a forward-looking view, aiming to plan around where a market is heading. Engagements follow a path of scoping the decision, designing the research plan, gathering primary and secondary intelligence, and delivering an assessment with context and a recommended path forward. Deliverables include executive briefs, competitive teardowns and market assessments built on proprietary frameworks.

• CTRS CORE: custom enterprise intelligence for large organizations, covering capital expenditure, market entry validation, M&A due diligence and strategic planning
• CTRS GROW: fixed-price micro market assessment for SMEs, growth-stage companies and startups, delivered in 30 days or less
• CTRS PRO: on-demand primary and secondary research for market research firms and in-house teams, including white-label deliverables
• Research methods: HUMINT, OSINT, secondary research and expert analysis

Clients named on the site include the Government of Canada, the BC Government, the Government of Brazil, the City of Burnaby, Ontario Power Generation, BC Lottery Corporation, ICBC, the Business Development Bank of Canada, BC Hydro, FortisBC, Vancity, London Drugs, the University of British Columbia, Bosch, Merz Pharmaceuticals, Emergent Biosolutions, Bosa Properties and Nintendo. Testimonials come from Innovate Edmonton, KXI Wildertec and Wild + Pine.

The site presents Aaron Cruikshank, President, as the lead, with more than two decades in market intelligence and an earlier role as Associate Vice President at Ipsos (2011-2012). CTRS became a registered Benefit Company in British Columbia in 2020. According to its website, CORE engagements start at a $35K research budget with a three-month minimum, while GROW and PRO are priced by fixed scope or by project.