Brand Poets

Brand Poets is a woman-led brand marketing agency in Miami, Florida, working since 2016. It brings advertising, digital marketing, SEO and answer engine optimization, and design under one strategy for clients in education, healthcare, government, hospitality and consumer goods.

The agency was founded by Tana M. Llinas, who serves as CEO and Chief Creative Officer and has worked with local and global organizations and creative agencies for more than two decades. It describes itself as a collective of strategists, graphic designers and coders, with particular expertise in multicultural markets. Its brand strategy process runs through five steps: listening and exploring the client's challenges and competition, strategizing and planning, creating and building with vendor partners, executing with quality control, and measuring and adjusting using data and feedback.

• Brand strategy and development: market analysis, audience segmentation, competitive analysis, positioning and messaging
• Communications and social media marketing: campaign messaging and channel management
• Website design and development: sites built with ADA compliance in mind
• SEO and AEO: search engine and answer engine optimization
• Email marketing and automation: campaigns and workflows
• Fractional CMO: senior marketing leadership on a part-time basis
• Video and animation: production for brand and campaign content

Clients named on its website include the Deering Estate Foundation, Nicklaus Children's Hospital, Doctors HealthCare Plans, the University of Miami's Division of Continuing and International Education, Duval County Public Schools, Palmer Trinity School, IDEA Foundation, Rambam Day School, Global Educators Benchmark Group, Steelbridge, Boca Terry and Woodley's Fine Furniture. Other case studies cover the Florida Department of Transportation, Miami Dade College, Related Urban and the Village of Palmetto Bay.

According to its website, Brand Poets is WBENC certified and DBE certified, and it lists CAGE code 7TBT1. It displays Google Partner, Facebook Blueprint, Mailchimp Partner and Hootsuite Agency Partner credentials, and reports Clutch recognition as a top web design team in education and a top web developer in the medical sector in Florida, plus 2024 Expertise.com listings for branding, digital marketing and advertising in Miami.