BluePixel

BluePixel is a UX/UI design and software development company based in Mexico and operating across Latin America. It presents itself as a long-term technology partner that designs, builds and keeps improving digital platforms, data products and AI agents for companies that run large digital operations.

Instead of one-off project delivery, the firm organizes its work around ongoing evolution of a client's platform. Its method uses BUILD and EVOLVE pillars with a cross-cutting AGENTIC layer, tracked through a UX Health Score, the IMPATH diagnosis, Mixpanel analytics, a 12-month living roadmap and quarterly executive reports. According to its website, an IMPATH diagnosis takes about two weeks, a consulting diagnosis two to four weeks, first production-ready agents two to four weeks, and a platform or MVP around three months.

• Digital Consulting: diagnosis, a prioritized backlog and ROI projection
• Agents & Automation: AI agents and workflows connected to systems such as SAP, Salesforce, ERP and CRM
• Digital Platforms: custom platforms and MVPs
• Digital Evolution: continuous roadmaps and optimization of existing platforms
• Capabilities: UX/UI design and product strategy, software engineering, data and analytics, security and reliability, business AI consulting

The site shows client logos including Grupo Bimbo, BBVA, PepsiCo, Cemex, DiDi, Avianca, Marriott, Subaru, Office Depot, Naturgy and LifeMiles. Case studies cover a digital referral card for a global consumer brand, an e-commerce mobile app redesign for a retail brand, a travel loyalty platform redesign in LATAM, an event booking platform for box rentals and ticket purchases, and an analytics dashboard redesign for a multinational organization.

The company reports more than 60 professionals across product, technology, operations and business. Its leadership page names Maria de Buen as CEO, Alejandra Urrutia as CFO, Daniel Diaz as COO and Pablo Gomez as Head of Commercial. Self-reported recognition includes a number one UX/UI firm in Mexico ranking from DesignRush (2024), verified reviews on Clutch, AWS Cloud Partner status, and agile teams certified through ScrumStudy. Its stated culture values are progress, excellence, agility and collaboration built on trust.