Bixa

Bixa is a full-service market research firm based in Alexandria, Virginia, that helps companies understand customers, test ideas and strengthen their brand. Its work centres on primary research, pairing qualitative and quantitative methods, and it serves clients in technology, finance, healthcare, retail and other sectors.

Each project follows six steps: defining the decision to be made, designing the research approach, recruiting the right audience, fielding the research, synthesizing qualitative and quantitative findings, and reporting insights. The firm also sells training, keynotes and trend reports, and its CEO, Sarah Weise, teaches a LinkedIn Learning course titled Market Research Foundations.

• Qualitative and quantitative research: interviews, surveys, journey mapping and video diary studies
• Pricing research: conjoint analysis, MaxDiff, Van Westendorp and Gabor-Granger willingness-to-pay methods
• UX and usability research: moderated and unmoderated usability testing
• Brand and messaging: brand tracking, messaging research, audience segmentation and personas
• Product research and win-loss research
• Analysis: cluster analysis and other segmentation techniques

Named clients on the site include Google, IBM, Citibank, Cox Communications, Eko Health, Cvent, PayPal, AAMFT, IDDBA and FTI Consulting, among others. The firm lists industry practices in technology and SaaS, startups and venture capital, B2B, healthcare and medical devices, finance and insurance, retail and e-commerce, professional services, associations and nonprofits, media and entertainment, and agency partnerships.

Bixa reports more than 100 clients overall and says it has been ranked by Clutch as a top market research company for six years running, with further Clutch recognitions for top US market research, B2B services, healthcare and health-tech, and finance research firms. Its address is 5810 Kingstowne Center, Suite 120, Alexandria, Virginia. Pricing is quoted per proposal rather than published.