BellaVix

BellaVix is a boutique marketplace marketing agency for direct-to-consumer brands selling on Amazon and Walmart. Founded by eCommerce veterans Will and Ivonne Haire, it handles account management, paid advertising and creative work with a full-funnel approach built around Amazon's guidelines.

Engagements follow four steps: discovery and brand alignment, strategy development, onboarding and implementation, and ongoing optimization and growth. Will Haire has over a decade of eCommerce experience, while Ivonne Haire brings experience managing large-scale retail operations. The team says it has more than 20 years of combined experience across eCommerce, marketing, Amazon and Walmart. Its stated values are communication, proactivity, solution-driven work, organization, optimism and teamwork.

• Seller Central management: inventory and shipping plans, listing and content optimization, fee and refund compliance, brand enforcement and MAP policy monitoring
• Vendor Central management: demand planning and forecasting, chargeback and label compliance, annual vendor negotiations, custom reporting
• Amazon PPC: Sponsored Products, Sponsored Brands and Display, A/B testing of creative, retargeting and video campaigns
• Amazon DSP: programmatic campaigns using Amazon audiences and funnel-based targeting
• Walmart marketing and PPC: onboarding, WFS setup, buy box optimization, keyword targeting and biweekly reports
• Creative services: A+ Content, storefront design and promotional assets

Client logos on the site include Procter and Gamble, Nicole Miller, Belly Bandit, Pyrex, Instant Pot, KaraMD, ThinkBaby, Erin Condren, Outward Hound, Sterling Forever, Pawful, Jayflex and Albert's. Testimonials report a 48% sales increase on a Walmart account, 316% year-over-year revenue growth with advertising driving 70% of sales, and advertising costs falling from 30-35% to about 15-18% (client-reported).

BellaVix lists itself as an Amazon Verified Partner and member of the Amazon Seller Central Partner Network and Global Selling Solution Provider Network, shows a Clutch badge for Top Amazon PPC Agency, and is a Walmart partner. According to its website, fees run from $3,500 to $15,000 or more per month, or a performance-based share of sales from 0.5% to 5%, with no setup fees.