Battle Royal Studios

Battle Royal Studios (BRS) is an experiential marketing and brand experience agency headquartered in Berlin and active since 2011. It conceives and produces live brand activations, product launches, consumer events and large-scale cultural productions for international brands, with additional offices in London, Dubai and Riyadh.

BRS works from creative concept through to delivery on site. A client shares a brief, the agency assembles a cross-disciplinary team, and the same team runs the production. Its website gives typical lead times of 6 to 12 months for large productions and as little as eight weeks for smaller brand experiences. Its FAQ also lists spatial design, virtual and hybrid events, health and safety, and logistics as part of the work.

• Creative strategy and concept: idea development for brand experiences
• Brand experience and live event production: staging and delivery of activations
• Product launches and consumer events: including immersive public experiences
• Cultural ceremonies and large-scale productions: opening and closing ceremonies
• Digital content and motion design: content produced for events and campaigns

Named clients include BMW, TikTok, Riot Games, Ford, Audi, McKinsey, Expo Dubai, Madsack and Capital Cultural. Case studies on the site cover a brand experience with Seletti at Milan Design Week, an immersive consumer experience in Tokyo across a 10,000 square metre space, a TikTok booth at OMR, an opening ceremony for Riot Games, and a cultural ceremony for Esch2022 with 35,000 participants.

The agency reports more than 625 productions in over 30 countries. It lists a ranking of number 17 in the Eventex Top 100 Agencies Worldwide (2025), the Golden Award of Montreux for its Sensorium project in Tokyo, and several Eventex Awards 2025 for the Tokyo and Together X (Greece) projects.