ASTOUND Group

ASTOUND Group is an experience design studio with in-house fabrication and production, operating from Las Vegas, Toronto, Burlington (Ontario) and Milwaukee. It designs and builds tradeshow exhibits, events and immersive environments for brands, summed up in its tagline, Build Love.

Dale Morgan started the company in 2001 as a design-first business, initially making events and tradeshow booths for Silicon Valley technology companies in Asia and Europe. It now reports delivering projects in 40 countries, with four North American offices and two fabrication shops and production facilities spanning coast to coast. Work follows three phases. Think covers uncovering the opportunity, immersion and strategy; Design covers ideation, prototyping, testing and refinement; Build covers blueprints, fabrication and implementation.

• Tradeshow Exhibits and Events
• Fabrication and Production: in-house shops for custom builds
• Immersive Experiences and Digital and Interactive Tech
• Retail Activation, Pop-ups and Mobile Tours
• Sports and Venues, Museums and Architectural Services
• Design and Prototyping, and Digital Products

Featured case studies include Allegiant Stadium, the Las Vegas Raiders, the Toronto Raptors, Nike (USAB Air Hangar), CIBC (Ambition Centre), Jordan at New York Fashion Week, Arc'teryx, Chanel, Volkswagen at CES, Boston Dynamics at MODEX and Cordial. The client wall also shows Adidas, BMW, Citrix, Coca-Cola, Disney Interactive, Facebook, Google, Mitsubishi, Okta, Starbucks and Xbox, and testimonials come from Twitch and Wesbuilt.

The site lists a team of eleven leaders and staff, including vice presidents, directors, a 3D designer and an IT specialist, and runs a news section called ASTOUND Insider alongside a careers page.