AMG DESIGN

AMG Design, the trading name of AMG Web Ltd, is a boutique web design agency founded in Auckland, New Zealand, in 2002 by director Pen Hunt. It builds custom WordPress websites and pairs them with branding, graphic design, photography, hosting and SEO for clients across New Zealand and internationally through its UK team.

The agency says its work is hands-on, with the line "No juniors will be handling your account." Sites are designed to be visually striking and functional while being optimized to rank in Google, with a focus on return on investment. It also recommends a structured digital marketing campaign to improve how a site performs after launch.

Projects follow a set process. The client supplies content, the design team builds a concept and sends it for online review, and developers test code, functionality and responsiveness across devices and browsers. After approval the site goes live, and the team then adds Google Analytics, submits the site to Google My Business, Google Maps and Google Search, and sets up social media pages. Free email and phone support continues afterward, with optional monthly management packages. Pricing is quote-based through the contact page, and the agency stresses affordable design fees.

• Web design: custom responsive WordPress sites and content management
• Branding and logo design: identity work and graphic design
• Print management: print collateral handled in-house
• Photography and video: in-house videographer and photographer, plus a UK partner
• Hosting: SSL web hosting and domain names
• SEO and digital marketing: Google Ads (PPC), analytics and social media setup and management

The team includes Pen Hunt, a former advertising creative director; Allan MacGillivray, creative director and photographer; Lisa Ellin, graphic designer and print manager; Cali Dewberry, digital marketing strategist and WordPress developer, who has worked with brands including Coca-Cola and David Jones; and Amber Dower Hunt, photographer and UK manager.

Case studies listed on the site include Quail Lodge (branding and web design), Bay Law (a law firm website with photography) and a hospitality website with photography. The agency reports awards and listings such as LuxLife's NZ Best Affordable Web Design Agency 2023 and a 2025 Global Business Award (self-reported).