Allen Marketing Communications, Inc.

Allen Marketing Communications, Inc. (AMC) is a boutique consumer-marketing public relations agency based in New York City. It builds brand awareness for travel and tourism, food and beverage, wine and spirits, spa and wellness, non-profit and publishing clients through media relations, social media, content and event work.

The agency says it was founded in February 2009 and describes its approach as quality over quantity. Programs start from market research and competitive analysis. Its media relations work begins with a media audit of how journalists currently perceive the client, followed by story angles built around emerging trends, ongoing relationships with reporters and complete media plans for announcements and event promotions. Coverage targets are local and national print, broadcast and online outlets.

• Brand development: positioning and identity work for new and established brands
• Media relations: press releases, pitch letters, media alerts, op-eds, interview scheduling and media monitoring
• Social media and digital marketing: content marketing and influencer campaigns
• Website design and SEO: including local SEO and e-commerce SEO
• New product launch planning
• Special events: press conferences, consumer events and cocktail receptions
• Media tours and cause-related marketing

Case studies on the site cover travel clients such as Luxury Scotland Tours, Otaheti Travel, Sublime Samana Hotel, The Lodge and Spa at Pico Bonito and VisitBritain. Food and beverage work includes chef Darline Dorcely's Caribbean cookbook, Alpenwild's Food and Chocolate Tours, Ezekiel's Cafe and Vegetarian Times Magazine. Non-profit clients include the International Museum of Dance, Our Safe Houses, Covenant House New York and the Girl Scouts of the USA. It has also worked with lifestyle expert Jeannie Jacobs, WealthMore, Paralympian Steve Emt and author Kimberly Morrow.

AMC describes its staff as seasoned PR and marketing professionals who offer personalized service, and its website includes pages on international reach and strategic partnerships.