All Terrain

All Terrain is a full-service experiential marketing agency based in Chicago. Its website says its mission is to put brands where culture lives and people gather, and it reports more than 100 clients worldwide.

The agency builds consumer campaigns designed around live experiences, then extends them through digital and social channels. Founder and CEO Brook Jay has described the aim as connecting marketing and sales so a consumer can be tracked from an experience through to the point of sale, and the agency works through what it calls a hybrid collective model, assembling the right people for each campaign.

• Experiential marketing and brand activations
• Events and pop-up installations
• Campaign strategy
• Digitally integrated and socially amplified consumer campaigns

Client logos and case studies on its site include Ferrari, Chipotle, Stacy's, Guinness, Kellogg's Cheez-It, e.l.f. and Heineken Silver, and trade coverage also names Nike, PepsiCo and Airbnb.

An Event Marketer feature says the agency began in 1998 and describes it as the first female-led experiential marketing agency in the United States (agency's own characterization).