(W)right On Communications

(W)right On Communications is a strategic communications and public relations firm founded in 1998 by Julie Wright and based in San Diego, California. It serves clients across the United States and Canada through two specialized agencies, WOC | Resonance for community-facing sectors and WOC | Signal for complex business-to-business fields, and is a woman-owned business.

According to its website, the firm combines strategic judgment, creative thinking and measurement, and is AMEC-certified, linking communications work to organizational results. Both agencies share a common set of capabilities, and the firm also provides executive media and presentation training and website and brand work for clients who need it.

• Strategic communications: media outreach and PR programs
• Crisis communications: planning and response for high-stakes situations
• Creative strategy: brand strategy and campaign concepts
• AI visibility PR: work aimed at how brands appear in AI-generated answers
• Media and presentation training: coaching for executives
• Resonance sectors: senior living, tourism, nonprofit, education, healthcare and real estate
• Signal sectors: clean energy, advanced manufacturing, cybersecurity, high tech and class actions

Clients and projects named on the site include World Design Capital San Diego Tijuana 2024, the San Diego Tourism Marketing District and its Tourism Matters campaign, Visit Napa Valley, the North American Development Bank, Concentric Power, SAY San Diego and interchange litigation outreach.

The firm reports being named among America's Best Public Relations Agencies by Newsweek and Forbes, and being honored as PRSA San Diego and Imperial County's PR Team of the Year for 2024-2025. Julie Wright was named Communicator of the Year by IABC San Diego, according to the website. The firm is a member of the International Public Relations Network and is listed on Expertise, Clutch, Google and DesignRush, and it shows a PRNEWS Agency Elite badge. Its site also lists a Seattle presence alongside the San Diego office.