WONU

WONU is an independent creative, design and production studio founded in 2020 and focused on experiential retail. Led by founder Jade Akintola in New York, it builds physical environments and brand activations, from pop-ups to launch events, where design, culture and commerce meet for fashion, beauty and lifestyle brands.

The studio describes its mission as securing loyalty through shared experience. Each project combines strategy, creative direction and hands-on production, with strategists, designers and producers working close to the build. Its stated process rests on speed, precision and a high standard of taste, and it pairs site-specific activations with digital reach so that a live moment travels beyond the venue. WONU also says it aims to reduce the environmental impact of its work.

• Strategy & Experiential Marketing: defining a brand's message, audience and way of showing up
• Creative Direction & Spatial Design: turning concepts into physical environments
• Production & Project Management: logistics and delivery so events run smoothly
• Influencer Strategy & Talent Partnerships: bringing creators and talent into experiences
• Amplification Strategy & Content Capture: extending live moments through shareable content
• Measurement & Reporting: tracking performance and sharing insights

Named projects on the site include Christian Louboutin's Table Talk (FW26) and a FW26 Jaden Smith launch, the Canada Goose Born in the North holiday pop-up, fresh's Under the Influence of Sugar and a Black Tea Serum launch, Loro Piana's Cocooning, Shoes and Resort activations, the Fendi x Skims pop-up and the Fendi Baguette 25th Anniversary, BERO Padel Classic '26, and Fin AI Tech Week. Logos shown on the site also include BET, R29, Dior, Nike, GE Aerospace, MAC Cosmetics and Hennessy.

According to its website, WONU is Black-owned and female-led, and works alongside sister ventures in a wider creative ecosystem that includes the leisure brand ITA and the portrait company FAM. Its stated values are integrity, refinement, mastery and community.