We & Goliath

We & Goliath is a boutique event agency in Cocoa, Florida, that plans, markets and produces virtual, hybrid and in-person events. According to its website, the agency has worked since 2004, has run more than 500 events, and serves conferences, summits, webinar series, career fairs and award ceremonies for companies, universities and nonprofits.

Its approach is organized around the SMART Event Method, a five-part framework covering Strategy, Marketing, Audience Experience, Returns and Transformation. Strategy begins with a short assessment and a two-week blueprint built from past surveys, recordings and attendee data. Marketing covers ad campaigns, landing pages, copywriting and repurposing event content into dozens of assets. Returns focuses on analytics, CRM attribution and an event intelligence dashboard, which the agency calls Return on Event. Transformation follows the event with replays, highlight videos, a chatbot trained on event content and personalized follow-up.

• Event production: multi-camera livestreams, audio, branded graphics, event platforms and live technical support
• Hybrid production: on-site AV so in-room and remote audiences share one experience
• Event marketing: paid ads, email, conversion optimization and cold calling
• Branding and design: landing pages, logos, videos and social graphics
• Retention Engineering: takeaways, highlight videos and attendee coaching
• Event Intelligence System: dashboards, engagement-based lead scoring and survey analysis

Clients named on the site include GitLab, AbbVie, Blue Shield of California, NP Digital, ClickUp, Talkdesk, Drata, BrightEdge, Grainger, Sherwin-Williams, UC Berkeley, Yale School of Management, Tufts University, the AFL-CIO, the National Urban League, the International Labour Organization, the International Organization for Migration and Boys & Girls Clubs of America. Industries it highlights are software, training and education, and nonprofits, with formats ranging from product launches and user conferences to virtual galas and fundraisers.

The agency reports People's Choice Virtual Event of the Year Gold in 2023 and 2024, multiple Eventex wins including Boutique Agency and Rising Star Agency, five wins in 2022, and listings as a top event marketing company by Clutch (2024) and The Manifest. It self-reports results such as 2X attendance, 6X booth visits, 10X sponsor leads and a 100 NPS at a 2024 virtual event, and registration conversion rising from 18% to 31% for one client.