True Market

True Market Design Inc. is a Canadian brand and design agency that describes itself as The Strategic Brand and Design Agency. It builds websites meant to bring in leads, calls, emails, form submissions and online purchases, and it develops brand identities for organizations. Its site links to Calgary website development work, and the founder is Greg Hatch, brand strategist.

The agency targets businesses with a strong product whose website is underperforming. Its web projects follow three steps: benchmarking and strategic review, content and design, and development and launch. Branding follows a parallel path of brand strategy, brand development, and launch and announcement. The firm says its method draws on hundreds of clients and years of data, and its stated areas of focus are user experience, sales and marketing, revenue and SEO.

• Website design: new sites built around conversion goals
• Website development: including pages for complex development needs
• Brand development: visual brand, brand message and brand experience
• Visual identity deliverables: logo, fonts and colours, a brand manual, templates and team tools
• Brand assets: websites, brochures, business cards and trade show banners
• Brand transition strategy: support for rolling out a new brand over months or across several locations
• Hosting and CDN: hosting offered alongside web builds

Testimonials on the site come from Carmen Littlelight of the Tsuut'ina Nation, from Elevated HR, which credits the agency with higher traffic and more qualified leads, and from Kim Titus of the Thumbs Up Foundation, who says the brand tools improved confidence in meetings with government officials and executives.

The team describes itself as 100% Canadian. Its site also keeps an articles section and a case-studies page showing completed work.