The Label Collective

The Label Collective is a brand and creative agency founded in Austin, Texas, in 2012. The 100 percent women-owned firm works with B2B companies during periods of growth, change and transformation, covering brand strategy, visual identity, creative services, websites and ongoing brand management.

Its work starts with brand strategy, such as rebuilding a brand framework and messaging after organizational change, and extends to visual identity refreshes for companies whose market perception needs updating. Creative services supply marketing, sales and product assets, while brand management covers design systems, digital asset management and brand governance. The agency also runs brand audits, full-day brand workshops and consultations, and builds design systems in Figma. Website design and development, including UX, sits alongside logos, video, trade show property, event signage and keynote presentations.

• Brand strategy: brand framework and messaging rebuilds after organizational change
• Visual identity: identity refreshes and activations
• Creative services: marketing, sales and product creative assets
• Brand management: design systems, digital asset management and brand governance
• Websites: UX, design and development
• Workshops and audits: brand audits, full-day brand workshops and consultations

Portfolio projects shown on the site include Rational Nutrition, Shipd Logistics, Phoenix Semiconductor Corporation and The Shippers' Lab. A corporate brand refresh and Figma design system for WP Engine ran for eight months, Phoenix Semiconductor's new website launched in under 12 weeks, and Ottica Veneta received a unified multi-brand website. Named clients include Bazaarvoice, WP Engine, Anaconda, Plural, Ontic, Ascend.io, Liquibase, Personify, Virtru, CapMetro, Topdown, ePatientFinder, RazorMetrics, The Regis Company and the Wine and Food Foundation.

The agency is based at 7001 Burnet Rd in Austin. According to its website, it counts 18 employees and partners, 143 clients and 3,157 completed projects over 13 years in business. Its site shows Clutch badges for 2022 through 2025, including Best of Website for 2025, and the RazorMetrics website is described as a Best of Clutch winner. The founders and creative partners are Erin Pitts and Kristin Waddington.