Riverworks Marketing Group

Riverworks Marketing Group is a full-service marketing agency in Chattanooga, Tennessee, founded in 2006 by marketing strategist Jackie Errico. Its tagline is "Good people helping businesses succeed," and it covers branding, creative, digital marketing and web technology for small local businesses and national brands.

The agency describes itself as one of Chattanooga's longest-standing digital marketing agencies, with a 16-person team that works like an in-house department. Projects follow a six-step cycle: Discover, Strategize, Create, Deploy, Analyze and Adjust, with the last step repeating as continuous improvement. Its stated values include commitment, excellence, integrity, gratitude, growth, positivity, creativity, fun and initiative.

• Strategy and branding: business and audience analysis, campaign strategy, branding and consulting
• Creative: logos, website design, print collateral, photography, video production and editing, and copywriting
• Search and paid media: SEO, Google Ads, display ads, plus answer engine and generative engine optimization
• Social and email: social media management, email newsletters and email marketing
• Reputation: reputation management, media analysis and performance reporting
• Technology: web development, website and email hosting, security, accessibility, privacy policies and cookie consent

Client logos on the site include Little Debbie, Galen Medical Group, Flexabed, Dos Bros, Jackson Collection and Howe Farms, and testimonials mention Alani Dental Center, Persa Functional Medicine, Clean Right Solutions and ProSource Industrial. A web design portfolio shows completed sites.

According to its website, Riverworks has served more than 700 businesses across the United States and reports over 30 million monthly impressions for clients (self-reported). Errico serves on the board of the Chambliss Center for Children and on the advisory board of Chattanooga State Community College, from which the agency has also hired students. The agency is based on Notre Dame Avenue in Chattanooga.