Reflective Media Inc.
Toronto and Windsor design studio focused on CPG labelling, packaging adaptation and print for Canadian and US markets
Contact Information
About the Company
Reflective Media Inc. is a graphic design studio with a head office in Toronto and a satellite office in Windsor, Ontario. Its line is "Reflecting ideas and products through design," and its work spans CPG labelling, package design adaptation, photography, marketing collateral, print and brand standards.
The studio's specialty is packaging that complies with regulations in both the US and Canada. It uses its own trademarked phrases for the work: "Government Compliant" food and product labelling, "Shelf-Ready" preparation for large and small retailers, guidance on "Allowable Health Claims" and their required qualifiers, and a "Packaging Hierarchy" method that ranks product features so shoppers see the most important ones first. It also advises on printability and production.
- Graphic design: brochures, logos, ads, catalogues and direct mail
- Branding: corporate identity, brand exploration and brand standards
- Packaging: package design, labelling, copywriting and art direction
- Photography: product and marketing imagery
- Print: offset and digital laser printing, variable data, business stationery, labels, posters, booklets and postcards
- Finishing: die cutting, embossing, lamination, bindery and mounting
Past and present clients listed on the site include 3Com, Agfa, Compaq, Hewlett-Packard, Lexmark, Mattel and Motorola, with work covering IT, manufacturing, food and cosmetics. A projects section presents case studies from concept to completion.
The studio reports Women's Business Enterprise and WEConnect International certifications, membership of the Canadian Health Food Association and PAC Global, and a DesignRush Top Branding Agency listing, according to its website.