Pulp+Wire

Pulp+Wire is a creative agency that designs brands and packaging for consumer packaged goods companies, from emerging labels to global names. Founded and still owned by Taja Dockendorf, the agency says it is woman-owned and independent. Its work spans positioning, messaging, visual identity, packaging, websites and social content for food, beverage, pet and wellness brands.

Projects begin with discovery. The team collects the client's history, industry context, data and competitive picture, then develops a brand position meant to be credible, ownable and distinct from competitors while staying relevant to shoppers. Design, packaging, web and social work follow from that position. The agency describes its working style as favoring steady, incremental growth over shortcuts, and it gives staff two company-wide shutdown periods each year.

• Brand and packaging: brand creative and packaging design
• Web: websites built around customer needs, with UI/UX, imagery and messaging
• Social: content strategy and visual content for online brand experiences
• Strategy and discovery: research, audience insights and brand positioning
• Industries: food and beverage, pet, life and B2B

Clients named on the site include Magnolia Bakery, Love Beets, Petco (including Well & Good by Petco), Bob's Red Mill, Vermont Creamery, Base Culture, Surthrival, Yes Bar, Dr. Praeger's, RIND Snacks, Kate's Real Food, Secret Island, Allagash Brewing Company and Coast of Maine.

The agency reports about 20 years in business, more than 500 CMOs served and over 1,000 brand collaborations (self-reported). Recognition listed on the site includes Inc. Power Partner status in 2023, a place on the 2023 Inc. 5000, three 2023 Stevie Awards for Women in Business, four IBA Stevie Awards and second place for AdAge Small Agency of the Year. Its team page lists creative, design, strategy, copywriting, account and production staff, and the founder hosts the Brand Alchemist Podcast.