Olivine Marketing

Olivine Marketing is a product marketing agency for B2B SaaS companies, launched in 2016. Its collective of product marketers, copywriters and designers handles positioning, messaging, go-to-market strategy, sales enablement and brand design for software firms ranging from pre-launch startups to public companies.

The agency runs three ways of working. The full-service agency team leads strategy and execution across product marketing, sales enablement and design. A fractional model pairs startups with vetted product marketing consultants who work between 5 and 40 hours per week, backed by the agency team. In 2022 the company added a marketplace connecting startups with vetted marketing consultants.

• Strategy: B2B buyer personas, ideal customer profile development, positioning and messaging
• Go-to-market: launch planning and go-to-market strategy for new products
• Sales enablement: collateral plus sales and marketing training
• Research: competitive intelligence and customer and market research
• Design: brand identity, website design and website copy
• Recruitment: product marketing hiring support

According to its website, Olivine has worked with more than 70 clients across over 10 industries, including fintech, AI and machine learning, security, healthcare and benefits, developer tools and workplace technology. Featured clients include ServiceNow, LinkedIn, Diligent, Envoy, Elation Health, Heartland, Stellar and Momentum, and testimonials come from leaders at ServiceNow, Envoy, Elation Health, Diligent, Stellar Tickets and SoSafe.

The team is distributed, with 14 people listed across cities including Jacksonville, New York, Toronto, San Francisco, San Jose, London, Denver and Charlotte, plus Argentina. Its bios cite prior in-house roles at companies such as LinkedIn, Meta, Lyft, Intercom, Sauce Labs and Salesforce. The company also publishes a monthly newsletter, a blog, a job board and a free B2B messaging course developed with Wynter, and offers the PMM Career Launch Accelerator for people entering product marketing.