Olberding Brand Family

Olberding Brand Family is a packaging design, premedia and brand asset management company headquartered in Cincinnati, Ohio. It positions itself as a brand deployment partner that manages packaging and digital assets from creation through rollout, combining design, premedia and asset management in one continuous workflow.

According to its website, the business was founded in 1919 by Ed Lemker, George Maier and Otto Busch, who started with $4,000 and operated as Phototype before adopting the Olberding Brand Family name at its centennial. It describes itself as a fourth-generation, independently owned company, with David Olberding as CEO. Satellite offices began opening in 2005, and over time the firm added production offices in the United Kingdom and China, a Dallas production facility in 2012, a 3D studio in Columbus, Ohio in 2014, a Tampa office in 2017 focused on beverage art and prepress, and a studio in Atlanta. Its timeline notes a peak of 260 employees.

• Brand Design: launching or refreshing a brand
• Adaptive Design: carrying a brand's design across physical and digital consumer touchpoints
• Premedia: managing production details from concept to final output across print processes and suppliers
• Color Management and Printer Support: press support to keep color accurate
• Artwork Management: onsite or remote brand champions who streamline workflows
• Digital Brand Engagement: managing digital content across platforms over time
• Metal Decorating and CanLab: an innovation workshop for hard-to-print designs
• Packaging Mockups: pre-production previews through a partnership with 3D Color

The company serves consumer packaged goods brands, and its homepage presents a client logo wall of household names in personal care, food, beverage and household products.

It reports a Best in Class PAC Global Award from February 2024 and GDUSA awards in 2024 and 2025. It has been named a Greater Cincinnati and Northern Kentucky Top Workplace in several years between 2014 and 2023, and holds two voting memberships on ISO/TC 130, the committee covering graphic technology standards.