Moonshot

Moonshot, operating as Moonshot Ventures, is a creative agency that describes its mission as propelling ambitious brands further, leaner and faster. Its work spans brand strategy, visual identity, website design and development, animation and content creation for startups and large enterprises. The team originated in Silicon Valley and is now distributed across North America.

The studio presents itself as a full-service creative collective made up of founders, marketers, inventors, designers, writers, digital engineers and artists. Its approach is described as high-touch, agile, transparent and collaborative, and it says it avoids one-size-fits-all methodologies. Engagements begin with a discovery stage in which the team learns a client's personality, offerings and market position so the brand can be represented honestly. A define stage follows, in which deliverables are refined through collaboration and iteration against an agreed brand goal and roadmap. The work is organized around three deliverable areas: strategy, which aligns a brand's vision, mission and values with its offering and audience; design, which builds a conceptual visual aesthetic across touchpoints; and story, which uses words to build trust and loyalty.

• Brand strategy and naming: positioning, messaging and brand names
• Brand identity and design: visual identity systems, graphics and illustration
• Website design and development: sites built around the brand identity
• Content and editorial: copywriting, ghostwriting, editorial, social and SEO
• Pitches and presentations: decks for fundraising and sales
• Animation and photography: motion and image production

Featured projects on the site include The a16z Podcast, Shaka, Linera, CryptoGraphics (an Ethereum light client), LXT ID, a report cover for 1Password, Axiad ID, Reunion and All Pod. Client logos shown include 1Password, Andreessen Horowitz, a16z crypto, Box, Lime, Orchid, Sequoia and Winston Rod Co. The agency says it works with startups and also holds long-term agency-of-record partnerships with Fortune 500 companies.

The about page lists Lauren Lee Anderson as founder and CEO, alongside a producer, a director of content, a lead strategist, designers, an illustrator and a controller. Its stated first principles are authenticity, curiosity, adaptability, empathy and integrity.