Minneapolis Made

Minneapolis Made is a web design and SEO agency in Minneapolis, Minnesota, led by founder Christopher Merry. It combines web design, development, search engine optimization, generative engine optimization and paid advertising under one team, serving Twin Cities businesses along with select national clients. According to its website, the studio has delivered more than 500 projects over 25-plus years.

Every engagement is billed at $85 per hour, invoiced weekly against hours worked, with no retainers. Websites follow a five-step process: discover, wireframe, design in Figma, refine through two included revision rounds, and then build and launch with mobile-first, Core Web Vitals-optimized code. The site reports typical timelines of 4 to 8 weeks for a standard build, and says clients keep ownership of the domain, hosting account, code, design files and CMS login. Redesigns preserve existing content and URL structure through 301 redirects.

• Web design and development: custom WordPress themes, headless CMS builds, hand-coded static sites, PHP, JavaScript and APIs
• SEO: technical audits, local SEO, content strategy and link building
• AI SEO: answer engine optimization (AEO) and generative engine optimization (GEO), plus AI automation
• Digital marketing: Google Ads, Local Service Ads, Meta and LinkedIn campaigns, email and social
• E-commerce: WooCommerce, Shopify, Magento and custom storefronts
• Managed services: WP Engine hosting, security monitoring, backups, updates and uptime monitoring
• Creative: brand identity, graphic design, print, video and UI/UX

The site names clients including Lily's Wings, Dream Big Creative, Jordan Super Club, Matt's Moving, Barley + Vine, Continental Diamond, Hoglund Law and Goldberg & Loren, which has a dedicated case study. Its industry focus is legal marketing and home services marketing. Most clients are within a 30-minute drive of Minneapolis, though the studio also works with businesses nationwide.

The agency describes itself as a senior-led studio of six, with Merry handling WordPress development, technical SEO and visual design while five colleagues support content production, copy edits and ongoing site care. Per the site, Merry has built websites since 1996 and done SEO since 2001, and the business shows a 5.0 average across five Google Business Profile reviews. Optional site care plans are listed at $50 to $300 per month.