MBLM
New York brand agency built around Brand Intimacy research, with offices in Toronto, Dubai and Seoul
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About the Company
MBLM, legal name EMBLEM LLC, calls itself the Brand Intimacy Agency. It is headquartered at 22 West 27th Street in New York and also has offices in Toronto, Dubai and Seoul. Its services are grouped into Essence (research, naming, brand strategy, architecture, identity and design systems), Story (messaging, campaigns, content, brand launch) and Experience (web, digital marketing, SEO, analytics and events).
The firm publishes a Brand Intimacy Study, an AI-assisted ranking of brands by the emotional bonds they form with consumers, and sells marketing and sales software including BrandOS and PresentationOS. Featured work on its site includes projects for CentralSquare, Hofstra University, Magrabi and PayPal.