Lupa Studio

Lupa Studio is a branding and design agency with offices in Buenos Aires, Argentina, and Madrid, Spain. It works with startups, technology companies and creative brands across the USA, Latin America and Europe, building brand strategy, visual identity and websites for founders who need a clear market position and investor-ready presentation.

The studio says it pairs creativity with business objectives, starting from a brand's core values and audience before moving to design. Its hybrid, remote-friendly structure lets it work across time zones with fast-growing companies. The website describes more than a decade of experience and dates the studio to 2010. It is led by co-founders Catalina Palma, a visual communication designer with 15+ years in branding and art direction who has taught at FADU, Di Tella and Fundacion Gutenberg, and Damian Lopez, a brand strategist with 15+ years across branding, storytelling and digital design and a former Head of Branding at Aerolab.

• Branding: company identity, brand reach and market positioning
• Winning Startups: brand identities built to show business potential and attract investor interest, delivered in 3 to 4 weeks using AI prototyping for strategy, voice and visuals
• Website design and development: information architecture and usability, delivered with no-code tools
• Design on demand: subscription or on-demand design support from a remote team
• Consulting and workshops: brand strategy refinement and branding training for internal teams
• Additional design work: pitch and sales decks, landing pages, UX/UI, social creatives, motion graphics, packaging, illustration and print

Published case studies include Ripio Ventures (branding for a crypto venture capital firm), Mendel (fintech SaaS branding), Numia (customer-journey rebranding and website), El Observador (media rebranding), Towerbank (banking rebrand and website), Emi Labs (design subscription for an HR recruiting AI company), BEON Tech (product design and UX/UI) and Lumyna (AI consulting branding and website).

Target clients named on the site are startups seeking identity and investor attention, B2B companies in technology and fintech, marketing teams needing scalable design support, and founders building long-term ventures. Beyond client work, Lupa hosts the Madrid chapter of Ladies, Wine and Design, a non-profit founded in 2015 by Jessica Walsh with chapters in over 285 cities, and runs the LupaCamp design internship with Fundacion Gutenberg, which selects final-year students.