Lemon Yellow LLP

Lemon Yellow is a UI/UX design agency headquartered in Thane, Maharashtra, India, with pan-India operations and an office in Wyoming, USA. It describes its approach as human-first, AI-enhanced design, combining strategy, design, development and content under one roof for businesses across more than 20 industries.

Its stated mission is to provide user-centric 360-degree design solutions. Work is organized into four groups: strategy, design, development and content. Teams include UX leads, design managers, researchers, visual and motion designers, front-end, back-end and full-stack developers, QA test engineers, writers and SEO specialists. Clients can engage the agency on a retainer, with a dedicated team for a set duration, or on a project basis with a defined timeline. Delivery follows what it calls the Lemonade Process, and it also runs a dedicated Designed for Fintech page.

• Strategy: UX workshops, UX audits, user research and design thinking
• Design: UI/UX design, visual communication, motion graphics and UX writing
• Development: web, mobile app and e-commerce development plus testing
• Marketing: social media, SEO, pitch design and email marketing
• Smart UX Solutions: ready-to-go UX tools and services
• Start-up packages: bundled offerings for early-stage companies

Client logos on the site include ICICI Direct, ICICI Prudential, Kotak Mahindra Bank, Fibe, SonyLIV, Voot, Netflix, Tata CLiQ, Tata Neu, Orra, Bajaj, Clicbrics, TSS Consultancy, Excelrate, The Chatterjee Group and Avesha. Its leadership has previously worked with brands such as Rediff, Hotstar, Deutsche and HDFC.

According to its website, Lemon Yellow has worked with more than 135 brands, reaching over 500 million users. Awards it lists include India's Best Design Project at IBDA (2023), Excellence in UI/UX Design Agency at Business Titans (2023), Top Design Agency, India on Clutch (2022), the Baby Blue Elephant at Kyoorius (2022), third prize at Cycle Ki Kahani (2019) and winner at Secure Himalaya (2018). The founders are Sameer Bhambere, Amit Bhambere and Priyanka Baya.