Iterate

Iterate is a software development firm that works with founders and product teams to design and build products, from first concept through launch. It combines product thinking with engineering, and its leadership has previously built and sold companies of their own, including a crypto payments platform and a virtual newsroom.

The studio says it was founded in 2010 and describes its approach around integrity, accountability and a "less is more" philosophy: function-driven design, and technology decisions steered toward business outcomes rather than novelty. Engagements are framed as long-term partnerships, and the company says founders and product teams have relied on it for more than 15 years. Its portfolio spans consumer apps, games, marketplaces, EV infrastructure and decentralized finance, so the same team handles design, mobile, backend and protocol work.

• Product Engineering: building software products from concept to launch
• Mobile Applications: native iOS and Android apps built for performance and reliability
• Platform Development: cloud infrastructure, APIs, integrations, payments and scalable backend systems
• Product Design: UI and UX design focused on products people enjoy using
• Blockchain work: turning token models and whitepapers into smart contracts and protocol architecture

Named portfolio projects include Gigs, an hourly jobs platform with AI-assisted matching between employers and job seekers; Valinity, a DeFi protocol for which Iterate translated a reverse-staking, treasury-based token model into technical architecture, product strategy and initial system design; and Blocktix, a decentralized event ticketing product on Ethereum where Iterate converted the whitepaper into a smart contract. The site also lists Sharge, an EV charging network in Southeast Asia, and further clients such as Riot Games, Valevo (a Bitcoin rewards network), TheBlu, Paydrop, Izea, PWND, Ebyline, Faketown, Explore.org and Kohr Golf.

According to its website, CTO and President Lance Sanders is a former NASA engineer who co-founded Faketown, was CTO of Ebyline (acquired in 2015) and founded Paydrop, a crypto payments platform acquired in 2022. VP of Engineering and UI/UX Jesse Cooper reports more than 15 years in UI/UX, full-stack development and engineering leadership. Client testimonials on the site come from the co-founder of Ebyline and a senior vice president at IZEA.