Graphos Product

Graphos Product is a product marketing agency for physical B2B and consumer products, describing itself as the product marketing success agency. It covers go-to-market strategy, positioning, branding, packaging, eCommerce and digital marketing, and says it has worked with product brands since 1993 and launched hundreds of products.

Its approach is grounded in direct buyer interviews with customers, prospects, installers and partners, rather than analytics, surveys alone or AI-generated summaries. Findings feed positioning, message testing and a step-by-step Go-to-Market Roadmap with clear accountability. Engagements start with a pre-intake questionnaire.

• Go-to-Market Roadmap: the flagship consulting offer, aimed at product-market fit and lower commercialization risk
• Buyer Insights and Product Validation Research: interviews, persona development and statistically significant market surveys
• CLIMB scoring: a risk assessment method
• Positioning and naming: positioning consultation and research-driven brand name development, including trademark and domain checks
• Logo and packaging design: product logos, packaging and POP displays
• eCommerce: store builds on Shopify, WooCommerce and other platforms
• Marketing campaigns: multi-channel programs on Google Ads, Meta, TikTok and native ads, plus product answer engine optimization

Testimonials on the site name Kamooki Lures (SmartFish lure branding, packaging and eCommerce), Parallel Sleep (brand creation and strategy), Rich's Products (B2B positioning and strategy) and Earth Apples (branding, packaging, eCommerce and international expansion). The firm also describes helping bricks-and-mortar brands launch direct-to-consumer lines, B2B brands enter consumer markets, and service businesses launch products.

The website reports more than three decades of product-focused experience.