Foundation

Foundation is a London technology branding agency and design studio based on East Road in Hoxton, N1. It works with advanced industries and emerging technologies, including fintech, robotics, AI and energytech, building brand identities for start-ups, scale-ups and established companies.

The studio describes an approach of immersing itself in a client's innovation, asking probing questions and examining the work from every angle until it finds the client's edge, then building a distinctive brand around it. It uses an agile model that handpicks a team for each job, and its partners manage every project personally. A separate Sprints offering packages brand work into a short format, and the studio publishes a blog and an archive of technology branding and design called Found_.

• Brand strategy: positioning and brand development
• Brand identity and design: visual identity systems
• Tone of voice: verbal identity and messaging
• Campaign design and marketing: launch and ongoing campaigns
• Digital design: websites and digital presence
• Brand sprints: a condensed branding programme

Clients named on the site include Barclays, Monzo, NatWest, Envisics, Trustonic, Igneo, Mantis, Ribble, Supervene, Casual and WaveOptics. Featured projects cover Envisics, which rethinks how drivers interact with their vehicles, Trustonic, whose brand supports the safe transfer of personal information, and Igneo, an identity for a company that reclaims precious metals from e-waste.

The team is led by Creative Partners Keith Davie and Ben Vincent and Head of Digital Stuart Watkins, supported by a network of creatives. The studio describes itself as award-winning.