Five Eighty

Agency Five Eighty is an independent commerce agency that helps brands shape the path to purchase across physical stores, online retail and marketplaces. It brings data, creative and media under one roof and says it takes end-to-end accountability for results, working with consumer brands in food, beverage, spirits and wellness.

The agency treats commerce as a single connected system. Its three core capabilities are data, which turns shopper signals into insights; creative, which produces ideas and content built to convert; and media, which captures demand at each stage of the funnel. Its website dates the start of the agency to 2019 and says that around 2022 it began working with Fortune 500 companies across the total retail ecosystem. In 2023 it introduced Maven, which it describes as an AI Commerce Co-pilot.

• Strategy & Planning: commerce planning that links brand goals to retail channels
• Data & Analytics: turning signals into actionable insights
• Shopper Marketing: programmes aimed at shoppers in and around retail
• Commerce Media: retail media, shopper media and e-commerce media under its DemandPath framework
• Creative & Content: bespoke content built to convert shoppers
• Design & Production: asset design and production for retail and digital shelves

Commerce media work covers retail media planning, activation and attribution on platforms such as Instacart, Walmart Connect, Criteo and Roundel; digital screens, purchase-based programmatic and geo-targeted media near stores; and search, social and programmatic performance media. The agency works with a partner collective that includes Circana, Placer.ai, Adverity, Pathformance, Skai, MikMak, Resonate and Epsilon, and runs a dashboard synced with media partners for real-time optimisation.

Featured work on the site includes Corona Extra, Golden Blossom Honey, Dewar's and Solv Wellness, with logos also shown for Grey Goose, Borghese, Modelo, JonnyPops, Dropps, Allstar, Carbone and Instacart. The agency names curiosity, competitiveness, respect, passion and accountability as its values.