Dan Gilroy Design

Dan Gilroy Design LLC is a web design studio in the United States that works exclusively with law firms. Founded in 2004, it builds custom WordPress websites for practices ranging from solo attorneys to firms with more than 40 lawyers, and pairs design with content writing, search visibility and identity work.

Every engagement is led by founder Dan Gilroy, who spent three years with the Senate Finance Committee and thirteen at White & Case and Patton Boggs in Washington, D.C., and who is a policy professional rather than an attorney. Longtime development, identity and search collaborators join a project when it calls for them. The process begins with a Zoom call and a written proposal covering site structure, responsibilities, included services, schedule and fee. After a signed agreement, a 50% initial payment and a questionnaire, the studio presents one initial design as a fully coded, password-protected website. The firm sends consolidated feedback, the agreed changes are made on the working site, and a responsive page system is completed. Launch follows final approval and the remaining 50% payment, after pre-launch checks of forms, links, responsive behavior, accessibility, metadata, structured data and content migration.

• Website design: custom, responsive, SEO-ready WordPress sites for law firms
• Strategy and architecture: sitemap and a plan for who writes each page
• Content and copywriting: practice pages, attorney biographies, firm stories, FAQ libraries and articles, quoted separately
• SEO and AI visibility: search work offered as a service line
• Logo and identity design: color, typography and production-ready brand files, delivered before site work when included in scope
• Hosting and support: optional managed WordPress hosting, routine updates and retainer-based support, plus custom how-to videos for training

The portfolio names law firm sites including Conlin McKenney & Philbrick, PC in Ann Arbor, Seiden Law LLP in New York, Newberry VA Disability Law in Brownsburg, Demco Law Firm in Seattle, Schuck Law in Vancouver, Washington, Miller & Wagner LLP and Houze Law Firm in Portland, Hicks Thomas LLP in Houston, and McMan & Co. in Amstelveen, the Netherlands. The Conlin McKenney & Philbrick site is cited with Google PageSpeed Insights scores of 94 on mobile and 99 on desktop, and 100 for accessibility, best practices and SEO.

According to its website, the studio has built more than 300 sites and holds more than 50 five-star Google reviews. Published pricing guidance runs from $3,000 to $3,500 for a single-page site, $6,000 to $8,000 for a focused multi-page site, and $8,000 to $16,000 for a complete custom firm site, with larger projects starting around $20,000.