CUT THRU Branding Agency

CUT THRU is a boutique branding agency with studios in Redfern, Sydney and Brooklyn, New York. It builds brand strategy, visual identity, messaging, naming, and websites for startups, scale-ups, and enterprises across finance, SaaS, law, healthcare, ecommerce, real estate, and media. Its roots are in performance marketing, and design choices are tied to measurable conversion goals.

Work follows a three-part process: validate, design, and measure. Validation uses ad-based split tests, research, competitor mapping, and comprehension testing to check an opportunity before rollout. Design then builds the brand, site, and messaging around user decisions. Measurement tracks the results, with retainers available for optimisation, campaigns, and conversion work. Two engagement models exist: Done With You, a hybrid format with consulting, research tools, and templates for pre-seed and seed startups, and Done For You, a full-service senior-led option for funded companies.

• Brand strategy: customer insights, positioning, value proposition, personality, and brand architecture
• Visual identity: logo, colour, typography, iconography, photographic style, and motion
• Brand messaging and naming: taglines, pitches, website copy, and shortlists with trademark and domain screening
• Website design: UX research, wireframes, and UI, built on Webflow, Shopify, WordPress, Wix, or custom code
• Conversion-centred optimisation: landing pages and funnel redesign
• Photography and video: founder shoots and lifestyle imagery

Typical timelines are two to three months for a full brand, one to two weeks for a logo, and four to ten weeks for a website. Deliverables include PDF and editable brand guidelines, logo suites, colour systems, and templates, delivered through organised Google Drive folders, and clients own all copyright and IP after final payment. SEO, PPC, and social are delivered through partners. Case studies on the site include Quillette, My Dead Grandpa, Pony, Learna, Blossom, and Hyloh, and the About page names Sydney Opera House, TAFE, and the Reserve Bank of Australia among its clients.

The agency lists Netty Awards (2023 to 2025), Clutch recognition including Clutch Champion 2025, and a DesignRush listing, and reports press coverage in Business Insider, Associated Press, Benzinga, and Barchart. It reports an average 240 percent conversion increase on website rebrands (self-reported). The team page lists specialists in brand strategy, art direction, graphic design, social media, and copywriting.