Colette

Colette is a strategic branding consultancy and design studio at 15 Grenville Street in Toronto, Ontario. It works with clients across Canada, the United States and internationally, mostly through remote collaboration, helping organizations build, refresh or rebuild their brands from positioning through visual identity.

Engagements come in three forms: Brand Foundation for organizations building from the ground up, Brand Refresh for brands that need evolution rather than revolution, and Rebrand for organizations that have outgrown their current identity. The process runs from strategic discovery and positioning and messaging to identity design, guidelines and implementation support, and a typical project lasts 8 to 12 weeks. Clients work directly with the people doing the work, without account teams in between.

• Brand strategy and positioning
• Brand identity: logo development, typography and colour systems, brand guidelines
• Naming and messaging, including legal vetting of names
• Art direction and content creation
• Web design and development on WordPress, Webflow and other platforms
• Print and environmental design
• Applications such as business cards, templates and social assets

Its work page names clients and projects including Clearspeed, Victim Services Toronto, Equity Sequence, Tidal, New Energy, Geneseeq, MCAN Financial, Vrai, Daniels Faculty at the University of Toronto, EMD Serono, Bfree Cup, Sparx, Abbott, Altima Dental and Seacombe Partners. The studio lists healthcare, finance, technology, education and purpose-driven organizations as its focus, and takes on both nonprofit and commercial work.

According to its website, brand identity projects generally range from $15,000 to $75,000 or more depending on scope, with milestone-based payments made up of a deposit, one or two progress payments and a final payment. Thomas Fischer is listed as Partner and Brand Strategist. Colette displays Clutch badges for 2024 rankings in Toronto and Canadian branding and Toronto graphic design, a 2025 Spring Best in Industry badge, and a Clutch mention among game-changing branding agencies in Canada.