Brand Force 5

Brand Force 5 is a creative agency in Bergen County, New Jersey, led by Creative Director Michael P. Maloney, who has more than 25 years of experience. It delivers branding, logo design, graphic design, advertising and creative strategy for businesses in New York, New Jersey and across the United States.

The agency works from the idea that a brand should be clear and distinctive before any artwork is produced. Its approach rests on five self-defined principles summarised as F.O.R.C.E.: Focused, Ownable, Relevant, Continuous and Evocative. Projects range from a single logo to a complete identity system, and from one advertisement to a multi-channel campaign. Its founder began his career in advertising, and the agency says it brings big-agency experience to smaller clients. Engagements begin with a free 30-minute consultation, with longer consultation options available.

• Branding and identity design: logos, wordmarks and complete brand systems covering how a business looks, sounds and presents itself
• Graphic design and communication: brochures, advertisements, marketing collateral, packaging, signage and digital assets
• Illustration: custom illustration on selected projects
• Advertising and campaign development: print, social media, out-of-home, video and television campaigns
• Rebranding: refreshing a logo or brand identity that no longer reflects the business
• Creative strategy: positioning and brand direction ahead of design work

Client work named on the site includes a logo for Warm Heart Pediatrics, a logo for the Hiker's Weather App, multiple logos for Club 18 Rowing, and branding strategy and art for Coach Cane, also presented as City Coach. The agency has also produced design work for nonprofit organisations, and a case studies section documents selected projects in more detail.

According to its website, Brand Force 5 has won ten Jersey Awards from the NJ Ad Club since 2023, including three consecutive First Place wins for logo design. It also reports six awards from GDUSA across three consecutive years, and nine awards from the Academy of Interactive and Visual Arts. The agency describes itself as award-winning and links to profiles on Clutch, GoodFirms and DesignRush, along with a recent award announcement covered in an Associated Press release.