Blue Daring

Blue Daring is a Latina-owned branding and strategy firm based in Chicago. It pairs values-driven strategy with visual design to build brands, launch products and initiatives, and run outreach for corporations, transit agencies, foundations and cultural institutions across the United States and beyond.

The firm says its work starts with values: it identifies the essential values that guide strategic direction, ideas and messages, then communicates them through design. According to its website, it has spent 23 years crafting brand experiences, has served 134 clients and has created 113 brands. Engagements run from naming and identity development to market launches, community engagement programs, presentations and live experiences, and the team can operate as an extension of a client's own marketing staff.

• Ideas + Strategy: identifying opportunities and generating ideas meant to build brands and drive revenue
• Launch + Activation: bringing new products, services and initiatives to market through planning and positioning
• Outreach: strategic outreach that engages diverse and targeted communities
• Marketing: brand building and sales support as an extension of the client team
• Branding: distinctive visual identities built around a client's strategic goals
• Design: print, digital and packaging concepts prepared for market
• Experiential: immersive environments and events that bring brands, spaces and stories to life
• Presentations: presentation design and media that support adoption of key ideas

Clients named on the site include DPD, Michael Reese, Toyota, Pace, Irving Harris Foundation, William Everett, Rensa, Lion and Flex Pack. Featured projects include a new look for a historic theatre company, an illustrated vision for the heart of the Loop, the branding and activation of a global mobility challenge, a website redesign for a new chapter of an organization, a rethink of regional traveler information, the branding of a global foundation, and an improved customer onboarding experience.

The firm describes itself as award-winning and as a diverse team with both people and project expertise (self-reported). Its stated values shape a curious, energetic approach to work, relationships and thinking. Beyond client work, it publishes news and insights under the name Into the Blue and offers a Vision Check tool on its site.