AtticSalt Branding

Attic Salt is a branding agency headquartered in Scottsdale, Arizona, founded in 2014 and operating remote-first with team members and clients around the world. It covers brand strategy, naming and language, visual and motion identity, and launch support, and says it has worked with brands in the United States, Europe, Australia and the Middle East.

The agency says it works best with ambitious organisations at inflection points such as product launches, pivots, mergers and acquisitions, and scaling. It calls its philosophy Human 2 Human, centred on the connection between companies and the people they serve. Its process, called iACT, runs through four phases: Immerse, Articulate, Create and Transform. The first phase includes Brand Seasoning workshops, brand analysis, competitor research, audience profiling and customer journey mapping; the last covers custom photography, website and UI design, rollout and launch campaigns.

• Strategy: brand positioning, brand platforms, brand architecture and customer journey
• Language: naming, brand story, voice and tone, copy and messaging
• Identity design: logo and visual identity systems, motion identity, web and UI experience, AI-ready brand guides
• Launch and beyond: change management, rollout and implementation, launch campaigns and fractional creative support

Featured projects on the site include SunWest, Tempe Tourism, Loud Spectrum, Zanda, Bluum and SmartScrubs. Other clients named in testimonials or award listings include Pawgo, Edustaff, Propello, Credit Union 1, Tappetite, FreeSpade, Solera, Bond, Guestie and PHXDW.

The agency reports a run of recognition: in 2026 it was named #1 Ranked Motion Identity Agency and a Top 5 Global Branding Agency by 50pros, and it lists Top 50 Global Branding Agencies placements from 50pros in 2023, 2024 and 2025. It also lists multiple Addy Awards from the American Advertising Federation from 2023 to 2025, three AMA Awards for its Tempe Tourism work, Top Branding Agency in the United States from Clutch and a Branding Excellence Award from UpCity in 2023, and a feature in Brand New. Its website describes it as the number one ranked branding agency in Phoenix (self-reported). The agency also offers a downloadable Brand ThinkBook.